GOSO

Inventory management for web and social media is worlds away from simple stocktaking and record-keeping. In the online world, inventory management is all about generating rich media content and providing consumers with as much information as possible. We pull a variety of content from our strategic partners including original OEM specifications and features, awards and accolades, positive safety ratings and free Carfax data which we then structure into a format that's easy to understand.

Images of your inventory are automatically pulled from the data feed provider of your choice -- or you can simply upload them yourself. GOSO can also provide additional stock photos for each vehicle. Dealers can then select the images they would like to have displayed.

Most dealers have only a limited amount of information about their used car inventory. Because we know that generating as much unique content as possible is vital to your online marketing, GOSO also decodes VIN data to retrieve a vast array of OEM features including performance, safety, space, capacity, entertainment features and extras. We then scrub the data to ensure its accuracy and categorize it accordingly. The dealer retains the ability to modify that data and add any additional after market features they want to mention.

It is a proven fact that its easier to sell more cars when you have a video on the page. That's why we've developed a proprietary video component that allows you to generate high-quality videos on demand. In just under 60 seconds you can generate a fully customizable video and have full control over the color theme, music, effects, transitions and more.

GOSO generates SEO friendly URLs and automatically uses best practices to increase your positioning on results pages. We automatically generate titles, meta descriptions and keywords for each vehicle, but also provide you with the flexibility to modify and enhance these elements yourself.