GOSO

Snap, crackle, pop! We think buzz monitoring is super cool and think you'll love it. But don't take our word for it. Try it yourself. We search the web multiple times every day for any mentions of your dealership on newswires, blogs, social networks, industry forums and more. We digest the information for you and, according to your preferences, present it to you in an easy to understand manner. If you like what you hear, you can even promote other people's responses to you and share it across your social networks. If the response is negative, you can quickly respond to it to limit the damage. If that's not enough, you can also set up multiple profiles and keep up to date on the latest OEM news or even track your direct competitors.

How important do you value your business reputation to your customers? Therein lies the answer. Buzz monitoring is an important tool that GOSO provides at your fingertips that we bet you're not utilizing right now. And if you are, it's not to the degree we've developed. The web can be a very big place, Buzz monitoring helps make it smaller and more manageable with regards to how people perceive your brand.

If you're not on the web, you're dead in the water. You're here, right? Everyone's online these days -- and information about your dealership, good or bad, is only ever a mouse click away. If you don't take positive steps to promote your brand on the web, you risk losing customers, both to your competitors who do promote themselves, and to negative feedback left about your business that goes un-noticed and un-managed.

GOSO also takes into account the source of the information, and the influence it has. Some feedback may come from a web forum with on a few handful unique visitors a month, if it's negative, it's probably a source that doesn't need much attention. But if it happens to be from a source that gets heavy traffic each much, it's probably an issue you'll want to address. Either way, GOSO will supply you with the information to make the call on how you want to handle it.

Depending on the mention, you'll have different options such as posting a comment on a blog or responding to a tweet on Twitter.

It's very simple. Just add the keywords you want us to track and we'll we'll search the web for mentions. You can also add negative keywords. In turn, we'll remove those mentions from the results.

A keyword is a word you want us to reveal in your results and a negative keyword is a word you want us to omit. For instance, if your dealer was called Barney's Toyota in Nashville, Tennessee and there was a Barney's Subs & Grinders down the street, you would want to add the negative keywords "Subs" or "Grinders" so any mentions of them would not appear in your results.