GOSO

A landing page is a single web page designed with the sole intention of increasing your conversion rate by displaying only relevant content your customer has requested. It's vital to grab your customers' attention -- that's why landing pages show content relevant to whatever brought your page to their attention in the first place. Landing pages also have a lot of search engine optimization benefit because they contain so much rich content about a particular vehicle. We've designed our landing pages templates to be focused on highlighting specific vehicles, along with being optimized to convert into valuable leads.

GOSO landing pages are fully customizable, allowing you to change every aspect of the landing page to meet your exact needs.

• Basic, allowing you to change the colors, backgrounds and fonts to preset themes.

• Advanced, giving you control over every aspect of the theme from selecting your own exact HEX color to changing the font face and size of every element.

• Expert, available to tech-savvy clients who want to change the stylesheet(CSS) to make extreme customizations to the site's design.

In a word. Very. You can designate specific colors for fonts, buttons and hyperlinks, or choose from some pre-designed color palette sets we've already created in the system. Changing a background color, or adding a background image is as easy as selecting from one of our custom image swatches. Or you can upload a background graphic you've already created. Fonts? What font do you like? Just select one and see how it looks.

Every choice is previewed in a window in the application in real-time. If you like it, save it, and now that's your new landing page. If you're not sure, just click cancel and your previous settings stay in place. And as always, depending on how intricate you want to be, you have full access and control over the page CSS, so you can have at it. Is that easy enough?

You're welcome to point your social media campaign to your website if you choose to do so, but we think you'll get more by making the most out of GOSO. GOSO is designed to engage customers based on their interests by presenting them with rich media content that's directly relevant to them. Our landing pages are designed to boost your conversion rates and create a viral effect by allowing users to share vehicles within their social networks, providing you with even more impressions.

What's the advantage of using a GOSO landing page over my dealer website?

• Optimize your lead generation efforts by increasing your conversion
• Enhance user experience with rich media content
• Provide users with a variety of content mediums including video
• Allow users to share specific vehicles or allow their peers to vote on more than one
• GOSO landing pages provide you with secondary content for search engine results, which allows for multiple entry channels for leads.

Yes, depending on which package you have you can use a customized URL. We encourage dealers to try to use a URL separate from their dealership website so that they can get multiple entry points. The advantage of using the GOSO URL (i.e. http://yourdealer.goso.com) is that you'll get higher natural search engine results and appear in the search engine faster since our website is already indexed. The other advantage is that goso.com doubles as a tiny URL, giving you more room when you publish your content.

After our application decodes your VIN and pulls in all the rich media content from our various partners, we'll select certain relevant keywords that pertain to that vehicle and optimize it geographically, by brand and model. Some of our dealers have shown results on a national level for words as broad as "Honda Accord". Naturally, we always use best practices on every page GOSO generates.

Your SEO expert seems to know his stuff. Yes, that is true. We've taken that into consideration and made sure that all the content published on your GOSO landing pages is distinct from the content on your website. This way Google and other search engines see it as two completely different websites from a content perspective. Kudos to your SEO expert, but don't worry -- we're SEO experts too!