GOSO

Adam has been a new media innovator and thought leader for over a decade, making waves both as an individual and an entrepreneur. He's won numerous awards and accolades over the years, including multiple write-ups in CNN, the Wall Street Journal, Forbes and was recently featured on a social media segment on the Speed Channel. He's a regular speaker on the industry conference circuit, and has four innovative e-commerce patents to his name.

As well as masterminding the GOSO project, Adam is the founder and owner of BOALT, an interactive agency that's worked with over 30 of the Fortune 500 companies in building high-end, bespoke web solutions.

He continues to provide entrepreneurial direction across the board, offering leadership, experience, and the problem-solving skills he's put into practice in over a decade at the forefront of eCommerce business.

Sichon is responsible for all aspects of the GOSO user interface design, from accessibility to increasing baseline conversion by finding intuitive ways to optimize landing page sales funnels. He's also a founding partner at BOALT.

Sichon has been in the creative industry for over fifteen years, with wide-ranging experience from traditional advertising all the way to digital design, having created intricate application oriented screen design. He's been responsible for the web design of some very well known companies including: John Hancock Financial, Radisson Hotels, Sony, Lehman Brothers and eDiets.com.

Daniel is the information architect and lead developer for GOSO. As well as being an extraordinary front-end and back-end developer, he is also responsible for managing the development team, as part of his role as the Senior Web Developer and managing partner at BOALT.

Daniel has worked with BOALT on many of its largest projects using many diverse technologies such as Adobe Flex, SOAP/ REST web services; multiple JavaScript libraries include jQuery and Scriptaculous, and the LAMP (Linux, Apache, MySql and PHP) stack.

Ryan Riley is our Marketing Strategy Manager. His task is to provide support to the various GOSO departments by providing them with valuable analytics to better understand your business needs and improve our service.

As an experienced writer, he uses his skillset to analyze the online performance of key multichannel metrics and adjust our natural speech content algorithms. Ryan writes for several well-known publications and prior to working at GOSO, he taught English in West Africa with the Peace Corps.

Elizabeth oversees our corporate social media outreach. She's well suited to the task, having studied public relations and marketing at Central Michigan University. She discovered her passion for advertising during her time as an advertising manager at Central Michigan Life, quickly finding an aptitude for online promotion.

Elizabeth has built dynamic social media campaigns for publications such as Healthy & Fit Magazine and has won several advertising awards from the Michigan Press Association (first place black and white ad 2007; first place black and white ad larger than a half page 2008), CNBAM (first place best display ad campaign 2008).

Herb oversees the back-end development of the GOSO dealer control panel. It's a tough job, but vital. This is where the magic happens. Herb builds the toolsets that enable dealers to manage their social networks and web initiatives elegantly and simply. He has fourteen years of development experience in Linux, Apache, MySQL, PHP/Perl, jQuery and XHTML.

Prior to working at GOSO, Herb performed application development and project management for over nine years at Pfizer Research & Development. He also served in the U.S. Army as a Signals Intelligence Analyst/Cryptanalyst, where he held Top Secret security clearance.

Jay specializes in grappling with the big hairy logistical and scalability problems of building and operating the large-scale social media platform that is GOSO. Jay anticipates future problems, lays the plans, and bangs out the code that allows GOSO to improve and grow rapidly.

Jay has 12 years of software development and enterprise software design experience. Prior to joining GOSO, he built web-based marking platforms for restaurants at Fishbowl, Inc. and founded DocMonk, a social DRM solution for documents.

Korenne oversees dealer relations, making sure all GOSO clients are satisfied with their social media networks. She develops and maintains their social media accounts with frequent, interesting posts. Most importantly, Korenne works with each dealer to build an engaging community through their social networks.

Korenne graduated from Wellesley College with a degree in Media Anthropology and Spanish. She has worked in media marketing and research with the U.S. Census Bureau Census In Schools Program, Walden Media, and CleverHive.com. Korenne specializes in social media innovations and popular culture.