Washington, D.C. -- Social media is changing the world of customer service as we know it. Seth Wadley Ford, of Pauls Valley, Oklahoma, is a dealership that recognizes this change and is on the forefront of social media integration in the automotive industry. The dealership is utilizing the tools, including the web and social media marketing services of GOSO, to connect with their community.
"We realized early on that social media shouldn't be ignored. That’s where our customer’s are. So it's seems pretty clear that we should be there too," said Zack Butler, Internet Manager at Seth Wadley Ford.
Seth Wadley Ford began working in social media a year ago. They set up their Facebook account first and then Twitter, Flickr and finally YouTube. They did just what everyone else does: posted things they found interesting.
"I just wanted to connect with our customers. I wanted to know what they thought about this or that. If I am able to connect with them, then hopefully we can work together on getting them a new truck. If not, then I've made a friend. So no matter the outcome I benefit," Butler said.
In August of last year Butler met with the GOSO team and together they created Seth Wadley Ford's social media strategy. GOSO played an integral part in the creation of Seth Wadley's online strategies including making Seth Wadley the first Ford dealer to utilize the GOSO Facebook Application, launched last week.
"Once we mapped it out, I realized the capabilities of sites like Facebook and Twitter," said Butler. "They designed graphics for us, gave us the Facebook app, gave me access to their tools and best of all they practice what they preach. They maintain an active conversation between their customers."
On Seth Wadley Ford's social networks, Butler talks about industry and dealership news, reviews, and Oklahoma events. Other great content that Seth Wadley capitalizes on are awards, reviews, testimonials and giveaways. Butler's networks thrive on content that is outside of the box and interesting to followers and fans.
"Social media is about providing a new outlet for customer service and opening dialogue with your community," said Bulter. "Our goal is always customer connection and service. The customer is the consistent part of all our marketing and branding ideas. Without the customer, we're just a big parking lot with a bunch of trucks."
About GOSOGOSO is a social media and marketing suite designed specifically for automotive dealers. GOSO is a solution that not only connects to every social network from one place, but also integrates seamlessly with inventory, pulling data from trusted sources to generate rich, dynamic content that can be used to broadcast across the web, reaching out to millions of potential customers. It utilizes inventory data and provides comprehensive marketing and inventory support to enable dealers to engage directly with customers online. GOSO is a subsidiary of BOALT, an interactive agency based in Washington, D.C.