Internet Manager, Vicki Allen credits the social media networking services of a company called GOSO - so-named for 'going social' we understand - for helping the dealership integrate this non-traditional strategy for building a loyal customer base. The GOSO platform not only helps build the dealership's social media footprint, but also has a tool for monitoring and managing the dealership's online reputation.
According to a press release, Vicki Allen commented, "People enjoy being able to get to know our company and how we really are different from others without feeling like they are being pressured into buying. Our non-sales approach has captured the attention of a lot of people that never would have known about us or thought to utilize any services we offer."
Many dealers still tend to ignore the social media aspects of their Internet marketing efforts. Perhaps much of that reluctance to join the party is due to a less-than-full understanding of how this stuff all really works.
But one thing that dealers surely ignore at their own peril is the impact of being talked about in a negative fashion on the Internet. Ignoring negative ratings, or even the voicing of complaints in a public and ubiquitous fashion, can be devastating if not countered effectively. Apparently GOSO has a module that tracks your online reputation for you and offers tips on how to counter the damage.