GOSO

Ken Dixon Automotive prides itself on the trust and loyalty that they have gained from their customers and the community. The goal of social networking is to engage an audience and build brand trust to gain dealership loyalty. Digital Marketing Manager Brian Hydock understood this importance of these principles and knew it was time to convey this message to the online community.

GOSO has since assisted Ken Dixon in achieving great strides by capitalizing on the power of social media. The southern Maryland dealer group has taken their approach and extended it to their social media networks with the help of GOSO.

"Our mission has always been to put the customer first, now that we convey that to our online community we have seen a more of a positive response to our dealership," said Brian Hydock. "Our social media presence has become a staple in our overall marketing strategy, and I am confident that it will increase our overall sales."

In addition to social media strategizing, the GOSO team has included Hydock and Ken Dixon Automotive in a Motor Week feature, which will broadcast on Speed network and on 200 Public Broadcasting Service channels (PBS).

Ken Dixon's strategies, both online and off, have be noticed. Andrew Dixon of Ken Dixon Honda has been nominated for Time Magazine’s Quality Dealer of the Year award. Only 45 dealers from around the country have been honored with a nomination. The award will be presented by Time Magazine in partnership with Goodyear at the National Automobile Dealers Association Convention (NADA) in Orlando on Saturday, February 13.