Yesterday, Infiniti unveiled the new 2011 Infiniti M live on Facebook. This is their second virtual reveal of 2009.

The reveal allowed Facebook users to give their real-time feedback. One of the last comments being: “Infiniti your (sic) a joke.” I’m not entirely sure what the comment was referring to but hopefully not the fact that the reveal happened on Facebook.

Infiniti seems to be ahead of the curve with their “virtual reveals.” The program was 15 minutes long with terrible sound but the picture was just right. The relatively short reveal left enough of the audience wanting more. It was a great tease.

The video was provided through UStream.com which is growing in popularity for live shows and premieres. Rapper 50 Cent premiered his feature film directorial debut on UStream.com with a moderately successful 255,000 viewers, which would be a successful theatrical premiere for any film.

Online video monster YouTube aired a U2 concert that attracted 10 million viewers. Social media sites like Facebook and YouTube are becoming serious competitors in the world of breaking news. Many news channels simulcast news reports on sites like UStream with numbers comparable to traditional TV ratings.

Infiniti is not the only car company to provide virtual reveals. BMW often unveils new products BMW TV.