GOSO » Eyeblaster.com http://www.goso.com/blog Just another WordPress weblog Tue, 17 Aug 2010 15:45:37 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 New Survey Shows Video Advertising is Crucial to Success http://www.goso.com/blog/2009/11/new-survey-shows-video-advertising-is-crucial-to-success/ http://www.goso.com/blog/2009/11/new-survey-shows-video-advertising-is-crucial-to-success/#comments Thu, 19 Nov 2009 05:50:45 +0000 Ryan Riley http://goso.com/blog/?p=268 PG
By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites.

Eyeblaster.com released a study today about the effectiveness of online video advertising. The study found that video advertising outperforms email and editorial content such as news, finance, sports, music.

Eyeblaster.com projects that online video advertising spending will increase from $1.1 billion in 2009 to $4.1 billion in 2013.

Some of the other key findings from the study:

  • Video growth has outpaced Rich Media growth by 60% in the last three and a half years
  • Weekdays from 9 am to 5pm is the preferred time for In-Banner and Floating video ads
  • An increase of video length by 5 seconds reduces Video Fully Played rate by 2.8% on average
  • The ROI on video ads is double that of non-video Rich Media ads

The increase in video effectiveness is attributed to the displacement of TV viewing and the increase of time spent online by consumers.

What can be taken away from this report is that a well-rounded campaign has a strong video presence. Internet surfers take the time to watch an online video advertisement 46% of the time, compared to only 30% of TV viewers.

Look here for the entire report.

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