Everyone is talking about the monetization of Twitter. The site boasts millions of unique visits a day and astronomical growth from 2008 to 2009. But are they making any money? The answer is who cares if Twitter makes money.
The question all of us should be asking is how can MY BUSINESS make money with Twitter?
Dell seems to be answering this question very well. It’s being reported that Dell is crediting Twitter for $6.5 million in sales. Dell had reported earlier in the year that Twitter was responsible for only $3 million in sales but in the last 6 months as popularity for the social networking site has grown even more, they have made an additional $3.5 million in sales.
DellOutlet provides a combination of services. Dell employees will Twitter daily deals, customer service responses, and tech support.
Although $6.5 million is less than one percent of Dell’s yearly profits, it’s still a strong indication of Twitter’s potential for sales. Dell has committed 100 employees to their Twitter efforts. It will be interesting to see how they step up their game in light of these profits.
Check out Korenne Richardson’s post on how dealerships can effectively use Twitter.
