GOSO

By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites.

The Dallas/Fort Worth Metroplex is under attack by roving gangs of illegal street racers.

Okay that’s a bit of an exaggeration, but illegal street racing is a big safety concern for residents and a serious danger to drivers and their fans.

In hopes of curtailing illegal street racing, Scion Events has kicked off the second season of the Scion Drag-n-Brag, where racers are pulled off the streets and thrown into the relative safety of the Texas Motor Speedway.

Texas Motor Speedway is cutting their 1.5 mile track down to an 1/8 mile drag strip for the six week competition. Sadly last week’s opener was rained out, but everything is on schedule for tomorrow’s races and the next five weeks.

In order to connect with racing enthusiasts we’ve built out custom pages across a wide spectrum of sites.

We have a YouTube page with videos from the races.

We created a Tumblr blog with updates and information on the races.

There’s also an ever-growing Flickr photo archive with race pics and some shots from the Show-n-Shine competition, a weekly complement to the Drag-n-Brag races where car owners can compete on looks alone.

And then there’s a special tab on eight dealer’s Facebook pages providing real-time updates from each of the above networks. All of this furnished within Facebook.

Utilizing so many networks makes this a truly social campaign. There’s a little bit of everything for everyone allowing us to bring racers from all walks of life to the track.

The social awareness aspect of the races is of the greatest benefit. Last year’s Drag-n-Brag allowed dozens of racers the opportunity to showcase their skills under controlled  supervision at the Texas Motor Speedway.

We’ll be watching to see how it spreads across the Dallas/Fort Worth market.