Everyone has seen the recent growth of social marketing. One of the perks of such marketing is hopefully a great product, but also a socially conscious product. Through doing good, brands are able to maintain customer engagement.
There are many kinds of social marketing, one of the biggest right now is green marketing. GOSO recently created a Facebook campaign for the upcoming Nissan LEAF (Leading, Environmentally Friendly, Affordable, Family Car).
Although it hasn’t been released yet, the LEAF is already making waves as the first all electric, zero emission electric car to be produced for the mass market. The Nissan LEAF Plant a Tree Campaign was born of our client’s desire to sell a car while doing some good, much like the LEAF itself.
So we devised a concept that combined social media and social marketing by creating a green campaign which allowed people who liked our client’s Facebook page could plant a tree in one of four locations around the world: Haiti, The Philippines, India or Brazil.
The locations were chosen based on the recommendations of our partner in the project, Trees for the Future. Each site had a very specific need for the trees. Haiti for example needed to replenish forests devastated by recent hurricanes.
Campaign Stats:
- Created custom Facebook page tabs for 23 dealerships.
- Increased Facebook fans by more than 25% in two weeks.
- Client committed to planting up to 50,000 trees.
Overall the campaign was extremely successful for two reasons, we were able to connect the buzz surrounding the LEAF with dealers, and hopefully we’ll hit 50,000 trees to be planted.
What successes have you had in combining social marketing with social media?
How to Create a Successful Environmentally Conscious Promotion http://bit.ly/bVV9eH