GOSO

By: Korenne Richardson As GOSO's Social Media Liaison, Korenne specializes in social media innovations and popular culture. After she graduated from Wellesley College, she worked in media marketing for the US Census Bureau.

In the words of Gary Vaynerchuk in his bestselling book Crush It!, “money follows eyeballs.” Twitter has taken over the world of popular culture and social media. From February 2008 to February 2009, Twitter’s membership grew 1382%. As you can see, the eyeballs are looking to Twitter and your dealership should too! It is a free and easy means to build brand equity and promote your dealership’s services. Essentially, if you have a thought, you have a tweet. Just format it into 140 characters and tweet away.

Dealers can use Twitter to extend the reach of their brand. Here’s how:

• Showcase your dealership culture and personality. Is your dealership involved in community service? All of your dealership tweets are an opportunity for conversation.

• Tweet inventory strategically. Release inventory tweets over the course of the day instead of all at once. This maximizes the impact of your tweets and increases your Twitter presence.

• Publicize a promotion, service offer, or factory incentive. The immediate broadcast of your tweet reaches an ever growing network of consumers. Increased visibility means more potential for sales.

• Interact with customers. Acting as a focus group and customer call center, Twitter allows direct communication with your customers. Tweet with them to understand how their feedback can build your brand.

• Stay up on your competition. Be a voyeur and see what they are up to. It could help make your dealership more competitive.

The key to tweeting is authenticity, frequency, and creativity. Be yourself. Tweet on a regular basis. Unique and interesting tweets get more attention.

Happy Tweeting!