What is a landing page?
A landing page (micro site) is a simple web page designed to be highly relevant and specific. It is dedicated to a distinct product or service. An effective landing page is created to increase search engine optimization and it strongly encourages consumer action.
In terms of GOSO, a landing page is created for each vehicle on the dealer’s lot. Each vehicle is presented on its own page verses solely appearing on the web site, which plays a major role in lead conversion.
Key Elements:
Landing pages deliver a specific message and the value is easily visible to the user. GOSO landing pages offer a plethora of information from our trusted data partners including CarFax. Each page includes positive CarFax accolades.
The call to action is an inagural part of any landing page and it should be a dominant feature. For example, GOSO landing pages offer customers the the option to request more information, download an eBrochure, schedule a test drive, make an offer, or get pre-approved.
Permanent landing pages are highly valuable because of their search engine power. Even though the specific product may no longer be available, similar inventory can be displayed and can link to other landing pages.
The Bottom Line:
Landing pages draw in consumers with search engine optimization and they offer calls to action. Therefore, these pages play a key role in the most important part of any campaign, the end result. So, whether you are using GOSO or not, we highly encourage the use of landing pages within your overall online strategy.
