GOSO

By: Liz Presson Brand Evangelist for GOSO, social media advocate, writer, PR, marketing professional. Central Michigan University Alum and food lover-Arlington Restaurant Bars Examiner.

FEED is Razorfish’s annual study, which analyzes how technology is changing the way consumers engage with brand. Both the FEED report and blog are written by Garrick Schmitt (@gschmitt), Group Vice President, Experience Planning. In the Razorfish Digital Brand Experience Study, Schmitt uncovered that there is a direct correlation between consumers’ online interaction with a brand and their likelihood to make a purchase.

65.3% of consumers report that a digital experience has changed their opinion (either positively or negatively) about a brand or the products and services it offers.

97.1% reported that a digital brand experience has influenced whether or not they purchased a product or service from a brand.

64.1% of consumers say that they have made a first purchase from a brand because of a digital experience.