GOSO

By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites.

On Wednesday, Facebook Page’s Notes laid out how to use a new targeted update feature for fan pages. The update is best for pages with fans in multiple locations or who speak multiple languages, not your average Joe, because so far fan admins can only target fans by location and language.

The examples from Facebook:

• Global brands: Starbucks, who has over 5MM Fans across the world, may want to talk about a new drink currently only available in the U.K.
• Musicians & Celebrities: The Foo Fighters may want to announce to fans in California that new tour dates have been added across the state.
• Local: Red Mango may want to let fans in Palo Alto, California know that a new frozen yogurt shop is opening locally.
• Celebrities: Roger Federer may want to separately thank his English-speaking and French-speaking fans in their respective languages.
• Automotive: Car dealers with multiple dealerships. There is a sale on hybrids in the Oklahoma City dealership but not at the Tulsa dealership.

*I added the last one.*

It’s an interesting update that will no doubt become very handy to everyone with a fan page. People have been asking for this feature for a while. It seems Facebook has been listening.