GOSO

By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites.

Social Media is here. It is a not a passing fad. Everyone has an impression of sites like Twitter and Facebook being the time wasting tools of teens but the fastest growing segment of society moving to social media are adults aged 35-49 and close behind are 50-64-year olds.

These are key demographics for the auto industry. GOSO is committed to helping auto dealers transition into social media. So we created a list of practices that will help ensure that you’re doing everything you can to make this transition a success.

Social Media Best Practices:

Make Time: To successfully harness the full potential of social media as a marketing tool you have to allocate more than just a few minutes a day. Think of social media as any other marketing tool. You have to invest time in it to see a significant return.

Have  a Presence but Don’t Dominate: You can easily distance yourself from your customers by overwhelming them with too many messages on their social media networks. The goal is to make yourself visible without irritating or scaring away customers. So upload information on GOSO 1-3 times a day. Don’t hit them every few minutes or hourly.

Follow the Buzz: One of the most important things about social media is listening to your customers. Be sure to follow the buzz monitoring. Social media allows you to be on the pulse of the consumer in real time.

Stay the Same: If you are going to create a brand for yourself on social media your brand needs to remain constant. Make sure that your Twitter name, your Facebook page and everything else about you on the social media networks makes it clear who you are and who your company is. Don’t call yourself. SFord on Twitter and Sean’s Chevy on Facebook. It’s important that a customer recognize your brand when they go to each of these sites, so that your name sticks out in their mind.

Catch Them Before They GO: If you don’t have what a customer for looking for in your inventory at the time they visit, then invite them to follow you on your social media networks and eventually the car they are looking for will find them. Make business cards with your social media network information and give them to all of your customers.

Keep all of these in mind when you open your GOSO accounts.