GOSO

Looking for more? Request Info »

GOSOcial Blog

RSS Home  ::  Blog

Come Visit GOSO - Your Dealer's Future Next Exit

Archive for October, 2009
Oct 2009 31

Welcome to GOSO

5 Comments Posted in Announcements
PG
By: Adam Boalt Adam, GOSO's founder, has started several successful technology companies and has won numerous awards over the years, including multiple write-ups in CNN, the Wall Street Journal and Forbes.

We’ve been hard at work for over a year developing this product and we’re very excited about the launch of GOSO today.  The automotive industry has been very closed for a long time and we’re going to change that starting now.

We plan on making it possible for any web designer, developer or agency to be able to build websites for dealers using our API.  We also plan on educating dealers on social media best practices while making social networking easy, fun and a huge revenue source.

Lastly, I want to thank everyone on my team that made this possible including Sichon Domrongchai, Daniel Beck, Tim Fox, Ryan Riley, Liz Presson, Daniel Dawley and Herb Pinder.  I also want to thank my great friend, client and colleague, Shawn Burst, for opening my eyes to an industry that needed much disruption.

So, I now present to you, the feature that most of you have continued to ask me about – the Social Dropbox and Communicate section. Cheers,

Oct 2009 30

Study Says Luxury Automakers Need to Embrace Social Media

4 Comments Posted in News & Interviews 2.0
PG
By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites.

A study was released in early October by MH Group Communications and Forum Strategies that focuses on the success of social media for the nine leading luxury auto brands.

They ranked them in the following in terms of their ability to engage the social media audience:

1. BMW
2. Porsche
3. Audi
4. Mercedes
5. Cadillac
6. Lexus
7. Acura
8. Infiniti
9. Lincoln

According to the study, BMW and Porsche are the clear leaders with some significant challenges coming from Audi and Mercedes while the last five are simply falling behind.

The study found that most engagement took place on Facebook, and YouTube with an impressive 90% of discussion and commentary being successful. This is a truly impressive number given social media’s high tendency to go negative in terms of product discussion.

Read More »

Tags: , , , , , , , , , , , ,
Oct 2009 29

Social Media Best Practices for Auto Dealers

7 Comments Posted in Tips, Tricks, and Use Cases
PG
By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites.

Social Media Best Practices for Auto DealersSocial Media is here. It is a not a passing fad. Everyone has an impression of sites like Twitter and Facebook being the time wasting tools of teens but the fastest growing segment of society moving to social media are adults aged 35-49 and close behind are 50-64-year olds.

These are key demographics for the auto industry. GOSO is committed to helping auto dealers transition into social media. So we created a list of practices that will help ensure that you’re doing everything you can to make this transition a success.

Social Media Best Practices:

Make Time: To successfully harness the full potential of social media as a marketing tool you have to allocate more than just a few minutes a day. Think of social media as any other marketing tool. You have to invest time in it to see a significant return.

Have  a Presence but Don’t Dominate: You can easily distance yourself from your customers by overwhelming them with too many messages on their social media networks. The goal is to make yourself visible without irritating or scaring away customers. So upload information on GOSO 1-3 times a day. Don’t hit them every few minutes or hourly.

Follow the Buzz: One of the most important things about social media is listening to your customers. Be sure to follow the buzz monitoring. Social media allows you to be on the pulse of the consumer in real time.

Stay the Same: If you are going to create a brand for yourself on social media your brand needs to remain constant. Make sure that your Twitter name, your Facebook page and everything else about you on the social media networks makes it clear who you are and who your company is. Don’t call yourself. SFord on Twitter and Sean’s Chevy on Facebook. It’s important that a customer recognize your brand when they go to each of these sites, so that your name sticks out in their mind.

Catch Them Before They GO: If you don’t have what a customer for looking for in your inventory at the time they visit, then invite them to follow you on your social media networks and eventually the car they are looking for will find them. Make business cards with your social media network information and give them to all of your customers.

Keep all of these in mind when you open your GOSO accounts.

Oct 2009 27

Ford Fusion Goes Social

2 Comments Posted in News & Interviews 2.0
PG
By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites.

ford-fusion41

After a successful marketing campaign called the Fiesta Movement, where Ford reportedly brought in 50,000 potential buyers with the use of sites like YouTube, Twitter and Flickr and with a very minimal marketing budget, Ford is going social again.

Ford has now created the Fusion 41. (41 is the number of miles per gallon the Fusion gets.) The Fusion 41 is a relay race designed to create buzz about the 2010 Ford Fusion and Fusion Hybrid.

The Rules:

  • 8 people will be chosen. Ford is basing the selection on “their passion for Fusion and their ability to share compelling information about the vehicle on the internet.”
  • Each will be allowed to choose 4 people to help them.
  • Each team of five will be given a list of task to do over 41 hours, continuing the 41 theme.

After tasks are complete, the teams must diseminate that information over as many social networks as possible.

The team who completes the events the fastest and gets most noticed on the social media sites is the winner. The payoff: free gas for a year and a paid for Fusion.

Both the Fusion 41 and Fiesta Movement are great examples of the power of social media in the automotive industry.

Tags: , , , ,
Oct 2009 26

Meet GOSO Help Desk

No Comments Posted in Announcements
PG
By: Liz Presson Brand Evangelist for GOSO, social media advocate, writer, PR, marketing professional. Central Michigan University Alum and food lover-Arlington Restaurant Bars Examiner.

help_deskWe’re here for you– GOSO has added an online help desk. So, no matter what your question is, the answer is only a click away. You can submit a request or select from our “Help & Support” forums and we will respond in one business day.

Tags: , ,
Oct 2009 24

Join GOSO at NADA

No Comments Posted in Conferences & Events
PG
By: Liz Presson Brand Evangelist for GOSO, social media advocate, writer, PR, marketing professional. Central Michigan University Alum and food lover-Arlington Restaurant Bars Examiner.

nada_logoThe must attend industry gathering, the NADA Convention & Expo, will take place Feb. 13-15 in Orlando, Florida at the Orange County Convention Center. Due to the rapid changes in the auto industry, this year’s theme is right on point– “Go to Know”. The convention will prepare the best in the business for what may be considered an uncertain future.

The speaker line-up is packed with experts including, Stefan Jacoby, President & CEO of VW, Mike Jackson Chairman & CEO of AutoNation, and T. Boone Pickens, energy activist and Chairman, BP Capital Management. In addition to speakers, exhibit hours have been extended and a special executive track of workshops have been added to address concerns such as surviving the current economy.

GOSO will exhibit at booth #515, close to our partner Carfax and General Motors.

Tags: , , , ,
Oct 2009 23

CARFAX Partners with GOSO

1 Comment Posted in Announcements
PG
By: Liz Presson Brand Evangelist for GOSO, social media advocate, writer, PR, marketing professional. Central Michigan University Alum and food lover-Arlington Restaurant Bars Examiner.

GOSO is proud to announce its partnership with Carfax, the most trusted provider of vehicle history information. GOSO will exhibit Carfax vehicle history information as a free, value-added feature to consumers.

carfaxs

GOSO currently has various partners that provide information via vin decoding, attributes and safety ratings. The partnership with Carfax will further enhance content-rich landing pages with Carfax positive highlights such as: ownership count, which helps dealers highlight their one-owner vehicles, no accidents, no frame/structural damage, no odometer rollback, no manufacturer recalls, and, if applicable, information on the Carfax buyback guarantee.  In addition, a full vehicle history report link will also be available for consumers searching a Carfax subscribing dealer.

Tags: , , ,
Oct 2009 22

Digital Dealer Launch

1 Comment Posted in Conferences & Events
PG
By: Liz Presson Brand Evangelist for GOSO, social media advocate, writer, PR, marketing professional. Central Michigan University Alum and food lover-Arlington Restaurant Bars Examiner.

digitaldealer

GOSO will make its first public appearance at the 7th Annual Digital Dealer Conference & Exposition in Nashville, Tennessee. The conference will be held at the Nashville Convention Center November 1st-3rd.

In addition to “meeting GOSO”, attendees will have the opportunity to interact with the GOSO team including president Adam Boalt, creative director and VP Sichon Domrongchai, and application engineer and VP Daniel Beck at booth #24.

Some of the most innovative professionals will attend the exposition– both as speakers and exhibitors. Keynote speaker, Rob Waldman, will be joined by over 50 dynamic industry leaders.

Over 40 exhibitors will tout the latest technology trends for the automotive industry.

Exhibitors and automotive professionals alike will have the opportunity to see what the rapidly changing marketplace has in store for the near future. The conference will serve as a platform for networking and business growth.

Garry Shirley, general sales manager at Gentry Ford Subaru, and former attendee, said, “It opened my eyes to the rapidly changing marketplace and how to best reach those customers. I took away too many things to list that are in place in our dealership right now.”

Join us at Digital Dealer, because as the old adage goes, “seeing is believing.”

Tags: , , , , ,
Oct 2009 20

GOSO Demo

5 Comments Posted in Announcements
PG
By: Ryan Riley Marketing Strategy Manager for GOSO. Ryan provides analytical data and departmental support for GOSO. Ryan is an experienced writer and blogs for GOSO, BOALT and other sites.

Take a look at our demo! We’ve been hard at work and will release more information in the weeks to come.

© 2008-2009 GOSO, LLC. All Rights Reserved.
    API    Privacy Policy    Contact Us